Leads & follow-up.
Where leads really come from — Yelp, Thumbtack, Angi, Houzz, Google Ads, website forms, call tracking — and how every one gets an owner and a next action.
LEADS + FOLLOW-UP
A HANDS-ON WORKSHOP FOR CONTRACTORS
Build the business
behind the work.
Learn how we use AI, people, and systems to manage leads, financing, and daily operations.
{ }No coding required. Real workflows. Live demonstrations.
WE GO LIVE IN
Saturday, November 21, 2026 · 9 a.m.– 4 p.m. · Miami · Venue announced soon
--DAYS
--HOURS
--MIN
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THE DATENovember 21, 2026 Saturday · doors 8:30 a.m.
THE PLACEMiami, Florida Venue announced soon
THE FORMATOne day. 9 a.m.– 4 p.m. Lunch included · 50 seats
THE TICKET$49.99 per seat English + Español
SEE WHAT A DAY AT BLUEPRINT2RISE LOOKS LIKE
Real workflows.
Live demos.
No coding required.
One customer, from inquiry to payment. The tools Elusive runs on every day, shown live.
Two minutes with Marcel: the story, the system and the hands-on demonstrations you'll sit in on November 21 in Miami.
Lunch includedEnglish + EspañolLimited to 50 seats
PREVIEW · BLUEPRINT2RISE WITH MARCELNOV 21, 2026 · MIAMI · VENUE ANNOUNCED SOON
01 / THE WORKSHOPGood at the trade.
Good at the trade.
Ready for the next level.
You know how to do the job. Now connect the people, tools and processes that let your business grow beyond you doing everything.
AI in action.
Inquiries become briefs, voice notes become client updates, scopes get drafted. AI prepares the work; a person approves it.
AI IN ACTIONFinancing options.
Renew / PACE, Slice and direct payment. Which route fits which job, what to check, and how contractors enroll.
FINANCINGProjects & operations.
JobTread handoffs, client portals, progress updates and QuickBooks payment status — so the customer and the team always know what's next.
PROJECTS + OPERATIONSBUILT FOR
Remodelers · General contractors · HVAC, electrical, plumbing and cabinet trades · Office & ops staff · Spanish-speaking owners
PILLARS FOR AN EXTRAORDINARY LIFE
Pillars for an extraordinary life
- MindsetExplore ↗
- WealthExplore ↗
- HealthExplore ↗
- RelationshipsExplore ↗
- BusinessExplore ↗
- LeadershipExplore ↗
- HappinessExplore ↗
Hover a pillar to see it. Click to watch how we run it.Tap a pillar to see it. Tap Explore to watch how we run it.
A preview
of the day.
Explore the six practical sessions planned for Blueprint2Rise — from the story behind the team to the tools and systems that help contractors run a stronger business.
The story & the team
27 years of family experience. A new chapter.
Family businessMiami
Six topics. Practical demonstrations. Built for contractors and their teams.Get event updates
02 / FOLLOW THE WORKOne customer.
One customer.
The whole picture.
We follow one impact-window customer through the whole day, from inquiry to payment, so every tool maps to a real step and a real owner.
Illustrative customer journey. Fictional details.
A message becomes an opportunity.
"Hi, I need impact windows for my house in Miami. Can someone call me about an estimate?"
Capture the request, location and contact method. Assign a person.
YELP / WEBSITE → HUBSPOT → SLACK ALERT
Someone owns it within minutes.
Slack alert: "New lead — impact windows, Miami. Owner: Jennifer. Next action: call/text today."
Prompt call or text. Every open lead has an owner and a next action.
SLACK → HUBSPOT → RINGCENTRAL
A real date on the calendar.
"Confirmed: site visit Thursday 10:30 a.m. Measurements, photos and questions about the existing openings."
A concrete date and time with clear visit details.
HUBSPOT → GOOGLE CALENDAR → CLIENT CONFIRMATION
AI drafts. A person prices.
Draft scope: 9 impact windows, 2 sliding doors. Assumptions, exclusions and missing details listed for review.
Measured needs, draft scope and a human-reviewed price.
MEASUREMENTS → CLAUDE DRAFT → JOBTREAD ESTIMATE
How does the customer pay?
Options compared: Renew / PACE, a credit-based plan through Slice, or direct payment. Provider confirms eligibility.
Explain the routes without promising approval.
RENEW / PACE · SLICE · DIRECT PAYMENT
Everyone knows what happens next.
Welcome email sent, client portal opened, schedule and documents posted. Milestones update the live board.
Handoff, schedule, documents and client updates.
JOBTREAD → CLIENT PORTAL → PROJECT BOARD
Finished, invoiced, followed up.
Completion photos filed, final invoice sent, payment status visible to the people managing the job.
Completion, invoice and payment status, follow-up.
JOBTREAD → QUICKBOOKS → FOLLOW-UP TASK
A WINDOW PROJECT, CONNECTED01 / 07
FICTIONAL EXAMPLE
A message becomes an opportunity.
✓Capture the request, location and contact method. Assign a person.
YELP / WEBSITE → HUBSPOT → SLACK ALERT
03 / YOUR DAY, MAPPED OUTA full day.
A full day.
A clearer way forward.
SATURDAY, NOV 21
9:00 AM – 4:00 PM · Miami time
Working agenda · Session details may evolve9:00 AMuntil 9:15 AMThe story behind the workTHE STORY
From Cuba to a family cabinet business: the lessons, the limits of doing everything yourself, and the reason for blueprint2Rise.
YOUR TAKEAWAY
Growing a business takes more than great craftsmanship.
Growing a business takes more than great craftsmanship.
9:15 AMuntil 9:30 AMBuild the teamPEOPLE
How support that started with one colleague in Manila grew into a team across Manila, Indonesia and Miami, with bilingual coverage.
YOUR TAKEAWAY
Name one recurring task you can hand off, and who could own it.
Name one recurring task you can hand off, and who could own it.
9:30 AMuntil 9:50 AMSee the whole systemWALKTHROUGH
The fictional impact-window customer, from inquiry to payment, and who owns each step.
YOUR TAKEAWAY
Every open lead has an owner and a next action.
Every open lead has an owner and a next action.
9:50 AMuntil 10:20 AMWhere leads really come fromWORKSHOP
Yelp, Thumbtack, Angi, Houzz, Google Ads, website forms and call tracking. What Elusive has seen work, and how to judge a source by qualified conversations, not dashboard noise.
YOUR TAKEAWAY
Connect source activity to appointments and won work.
Connect source activity to appointments and won work.
10:20 AMuntil 10:35 AMCoffee & conversationsBREAK
10:35 AMuntil 10:50 AMA new lead just arrived. Now what?WALKTHROUGH
The Slack alert, the CRM record, the call/text task and the appointment, handled step by step.
YOUR TAKEAWAY
Alerts carry the customer’s real request, not technical clutter.
Alerts carry the customer’s real request, not technical clutter.
10:50 AMuntil 11:10 AMAI in action: Claude + ChromeLIVE DEMO
Claude reads the sample inquiry, organizes the information and fills a draft record, then pauses for a person before anything is sent.
YOUR TAKEAWAY
AI prepares; people approve.
AI prepares; people approve.
11:10 AMuntil 11:35 AMConnect the dots + your questionsQ&A
Tie the tools back to the customer journey and check that everything makes sense.
YOUR TAKEAWAY
Your questions, answered before lunch.
Your questions, answered before lunch.
11:35 AMuntil 12:00 PMYour first hands-on AI exerciseHANDS-ON
Everyone gets the same sample inquiry. Ask AI for a summary, the missing questions and next steps, then compare with the source.
YOUR TAKEAWAY
One task to automate. One decision a person must approve.
One task to automate. One decision a person must approve.
12:00 PMuntil 12:45 PMLunch break & networkingBREAK
12:45 PMuntil 1:30 PMFinancing: Renew and PACEFINANCING
What it is, which projects and properties qualify, Elusive’s workflow from application to disbursement, and contractor enrollment help on site.
YOUR TAKEAWAY
Know which jobs fit PACE and what the customer sees.
Know which jobs fit PACE and what the customer sees.
1:30 PMuntil 1:50 PMFinancing: SliceFINANCING
Credit-based options for kitchens, baths and remodeling work that may not fit PACE, with a sample project.
YOUR TAKEAWAY
A second route for a different kind of job.
A second route for a different kind of job.
1:50 PMuntil 2:00 PMCompare the avenuesFINANCING
Which route suits which job, including direct payment, without promising approval.
YOUR TAKEAWAY
A simple way to explain each option to a customer.
A simple way to explain each option to a customer.
2:00 PMuntil 2:15 PMShort resetBREAK
2:15 PMuntil 2:35 PMClient communication in JobTreadWALKTHROUGH
Welcome emails, portal invitations, document location, next milestone and progress updates.
YOUR TAKEAWAY
A client communication checklist you can reuse.
A client communication checklist you can reuse.
2:35 PMuntil 2:55 PMWebsite + ChatGPT: request to intake briefLIVE DEMO
A sample form or chat intake becomes a structured project brief and a list of missing questions.
YOUR TAKEAWAY
An intake prompt and review checklist.
An intake prompt and review checklist.
2:55 PMuntil 3:15 PMClaude for scope and estimatesLIVE DEMO
From supplied measurements and scope to draft line items, assumptions and exclusions, reviewed before pricing.
YOUR TAKEAWAY
An estimate-preparation template.
An estimate-preparation template.
3:15 PMuntil 3:30 PMQuickBooks: invoices, expenses, payment statusWALKTHROUGH
How invoice and payment information reaches the people managing the job.
YOUR TAKEAWAY
A clean payment-status handoff.
A clean payment-status handoff.
3:30 PMuntil 3:45 PMRecap and questionsQ&A
Tie the whole customer example together.
YOUR TAKEAWAY
The full picture, one more time.
The full picture, one more time.
3:45 PMuntil 4:00 PMYour first implementation stepHANDS-ON
Choose one practical change and leave with a 30-day action plan: one workflow, one owner, a deadline, a measurable result.
YOUR TAKEAWAY
Your 30-day action plan.
Your 30-day action plan.
Follow one customer journey, then compare financing options through practical scenarios. Bring your questions and a laptop if you'd like to follow along. A working session, not a sales seminar.
YOUR HOSTMarcel J. ReinosaFounder & CEO, Elusive Remodel
04 / BUILT FROM EXPERIENCEA family in the trade.
A family in the trade.
A new way to build.
"The first thing I needed wasn't another app. I needed help. That's where building the team started."
Marcel came to Miami from Cuba as a child. His parents have spent 27 years in the industry; his father left a cabinet company to start his own business in a hard economy. For years, two people did excellent work — and growth stalled because everything depended on them.
Marcel took that family shop and built it into Elusive Remodel, a licensed remodeling company serving Florida and Kentucky, run by a team across Miami, Manila and Bali. He saw the same pattern in every contractor he met: a skilled owner carrying it all. blueprint2Rise is the system he built to fix that, opened up so you can take it back to your own company.
Meet the company behind the workshopOPERATOR
Elusive Remodel
Miami-based remodeling company — kitchens, baths, roofing, ADUs, impact windows. Licensed & insured, CGC043265.
FOUNDER
The Elusive group
Also behind Elusive Retreats, Elusive Media Group and Elusive Realty — one brand, several businesses.
TEAM BUILDER
Three countries, one system
Back office in Manila and Indonesia, field operations in Miami, coordinated daily with AI and clear ownership.
TEACHER
Hands-on, bilingual
Teaches in English and Spanish with real workflows from his own company, not slides about theory.
05 / TAKE IT BACK TO YOUR BUSINESSLeave with
Leave with
a next move.
Learn it, try it, then decide what to put to work first. All materials in English and Spanish.
- 01
Your customer journey, mapped
Stages, systems and the person responsible for each handoff.
- 02
Lead intake & response checklist
Capture the real request, assign ownership, define the next action.
- 03
Starter prompt pack
Inquiry summary, missing questions, voice-note update, scope draft.
- 04
Financing comparison worksheet
Questions for providers and the next step for a sample job.
- 05
Client communication checklist
Welcome, portal access, milestones, progress updates, closeout.
- 06
A 30-day action plan
One workflow, one owner, a deadline and a measurable result.
06 / RESERVE YOUR SEATOne ticket.
One ticket.
The full day.
Small room, real demonstrations, lunch included. Bring your office or ops person — owner plus operator at one table gets the most from the exercises.
LIMITED TO 50 SEATS
$49.99per seat · Saturday, November 21, 2026 · 9 a.m.–4 p.m. · Miami
Get ticketsTicketing via Eventbrite. The checkout link goes live once the venue is confirmed; join the list to be notified first.
- Full-day workshop with live demonstrations
- Lunch, coffee and breaks
- Bilingual workbook, prompt pack and checklists
- Hands-on exercises and your 30-day action plan
- Financing enrollment table on site
07 / BEFORE YOU JOINA few good
A few good
questions.
New to AI? You're in the right place.
Who is the workshop for?+
Remodelers, general contractors, trade businesses and the people who run the office. If you own the business or answer the phone, this day is for you.
Do I need to know how to code?+
No. Every demonstration is built for someone who has never used AI. No coding required.
Is this a sales seminar?+
No. It's a working session on leads, financing, projects and operations, shown with one customer example from inquiry to payment.
Will the workshop be in English or Spanish?+
Both. Marcel teaches bilingually, and key instructions and take-home materials work in either language.
Where in Miami is it happening?+
A classroom-style room with tables, power at every seat and reliable Wi-Fi. The venue, parking and arrival details are posted here once confirmed.
How much are tickets?+
$49.99 per seat, including lunch and all materials. Seats are limited to 50.
Should I bring my laptop?+
Yes, if you can. Bring one real recurring task you'd like to hand off; you'll use it in the exercises.
Will financing providers be there?+
We're working to have a Renew representative on site to answer questions and help contractors enroll. Confirmed participants will be listed here.
NOVEMBER 21, 2026 · MIAMI
Your next chapter starts with a better blueprint.
Get the venue and ticket link as soon as they're ready. One or two emails, no spam.
Ticket sales opening soon · $49.99 per seat
08 / THE COMPANY BEHIND THE WORKSHOP
Built in the field. Run on a system.
Elusive Remodel is the Miami remodeling company Marcel grew from his parents’ two-person shop. Every workflow you’ll see on November 21 runs here first: real leads, real crews, real customers.
- 27years of family
experience in the trade - 2states served:
Florida & Kentucky - 3countries, one team:
Miami, Manila, Indonesia - CGClicensed & insured
043265
